Cause-Related Marketing Is A Form Of - American express first coined the term in 1983 to describe its campaign to raise money for the statue of liberty's restoration. Crm is part of csr, but it does not fully cover csr alone, meaning we cannot use the two terms synonymously (rahman 2011 ). 2010) or a type of csr (kotler and lee 2005 ).
American express first coined the term in 1983 to describe its campaign to raise money for the statue of liberty's restoration. 2010) or a type of csr (kotler and lee 2005 ). Crm is part of csr, but it does not fully cover csr alone, meaning we cannot use the two terms synonymously (rahman 2011 ).