What Is Content Design - Web content design is your website’s content strategy, including text, images, maps, videos, and other graphics that aim to communicate with your audience. Learn how content design differs from ux writing, how to use content strategy, and how to apply information architecture, tone of voice, and testing to improve your content. At first glance, this seems similar to the responsibilities of content creators and marketers, but there’s an emphasis on the “organizing” part. The goal of content design revolves around understanding user journeys and crafting content that speaks directly to their needs, desires, and pain points. Web broadly defined, content design is the process of creating and organizing content that effectively communicates a specific message to a specific audience. Learn how content design differs from ux writing and content marketing, and see how hotjar's content designers improve user experience and conversions.
Web content design is your website’s content strategy, including text, images, maps, videos, and other graphics that aim to communicate with your audience. The goal of content design revolves around understanding user journeys and crafting content that speaks directly to their needs, desires, and pain points. Web broadly defined, content design is the process of creating and organizing content that effectively communicates a specific message to a specific audience. At first glance, this seems similar to the responsibilities of content creators and marketers, but there’s an emphasis on the “organizing” part. Learn how content design differs from ux writing, how to use content strategy, and how to apply information architecture, tone of voice, and testing to improve your content. Learn how content design differs from ux writing and content marketing, and see how hotjar's content designers improve user experience and conversions.