What Is One Of The Significant Challenges For Marketing Research - Find out how to overcome these hurdles and conduct effective research in the digital era. The paper develops a new conceptualization of marketing strategy and a research agenda based on relevance to practice. A significant challenge can arise in this process, particularly in identifying and sourcing the right quality of data. Web learn about the six challenges in marketing research, such as data quality, collection methods, sample bias, privacy and ethics, data analysis and interpretation, and more. It also explains the significance of data quality and the role of data analytics in overcoming these challenges. Web a review of marketing strategy research in six journals from 1999 to 2017 reveals the challenges and opportunities for future research.
Web a review of marketing strategy research in six journals from 1999 to 2017 reveals the challenges and opportunities for future research. Find out how to overcome these hurdles and conduct effective research in the digital era. The paper develops a new conceptualization of marketing strategy and a research agenda based on relevance to practice. A significant challenge can arise in this process, particularly in identifying and sourcing the right quality of data. Web learn about the six challenges in marketing research, such as data quality, collection methods, sample bias, privacy and ethics, data analysis and interpretation, and more. It also explains the significance of data quality and the role of data analytics in overcoming these challenges.